Tuesday, September 14, 2010

September is National Coupon Month – coupon facts

Did you know that September is National Coupon Month? :)  Here are some great coupon facts I pulled from www.nationalcouponmonth.org

  1. Coupon redemption in the first half of 2010 increased by 7.9%, outpacing results in the first half of 2009. Consumers saved nearly $2 billion with coupons during this time frame.

  2. 93% of shoppers said they will remain cautious and keep spending at their current level, even if the economy improves.

  3. 92% of shoppers have changed their grocery shopping behavior in the last two years.

  4. 97% of consumers want to know the cost of the item before buying.

  5. CPG marketers continue to allocate the largest share of coupons — 85% — in the free-standing insert (FSI).1

  6. In 2010, the Internet continues to grow at a much faster pace than all other distribution media, up 79% from a year ago, but it represents 1.2% of all coupon distribution.

  7. 91% of shoppers would walk away from the “perfect sweater” if it wasn’t on sale. 73% would come back later during a sale with a store coupon; and 19% would go to the sale racks instead.  :)

  8. Consumers redeemed nearly 3.2 billion coupons in 2009! — a 23% increase (second largest increase in coupon redemption ever recorded)

  9. Consumers saved nearly $3.5 billion with coupons in 2009, an increase of $800 million or nearly 30% more than the prior year.

  10. 65% of shoppers use cents-off coupons received in the mail or from newspapers/magazines.

  11. In 2009, 88% of consumers said they used coupons when planning shopping lists; an increase of 10% from 2007.

  12. 73% (3 out of 4) of shoppers stock up on an item when they find a bargain.

  13. 42% of shoppers are more likely to buy private label in 2010.

I know I helped redeem my fair share of those coupons!  And my coupon usage is going nowhere but up in 2010! :)  How about you? :)

Come back later as I celebrate National Coupon Month by giving away some coupons!

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